McDonald's makes the case for vegetarianism

Currently, McDonald's is running a filet of fish commercial featuring a "gag" fish-on-the wall singing a song bemoaning its loss of, apparently, part of itself to a sandwich being eaten in its proximity.

The fish concludes, "If it were you in that sandwich you wouldn't be laughing at all."

It just seems a little odd that McDonald's, one of the largest sellers of meat, would present such a sympathetic commercial. The message is very much like that of the ethical vegetarian: empathy for the animals killed to produce food.