Microsoft just can't get it right

Microsoft is running an incredibly uninteresting ad (I paid so little attention to it, I never noticed it was animated until I looked it up for this post) in which they play clips of an interview with an apparently not-very-with-it CEO of a surfboard company.

He says, “Tsunamis in surfing are an exciting prospect…” a comment which I find it difficult to believe anyone in surfing would ever say. A tsunami is a wave a tremendous destruction and probably only fun to surf for a few seconds before the chaos and death kick in.

Then he says “a tsunami in business is kinda terrifying.” What exactly is a tsunami in business? And that, apparently in such a circumstance “you have to watch the management of your assets very carefully.” I guess that's unlike non-tsunami times, when businesses don't mind their assets at all and just hope for the best.

He goes on to say that “without technology, we'd be nowhere.” Another brilliant thought, since technology is defined as the use of tools.

One has to wonder why Microsoft just can't make a good ad. Ever.