KFC is currently running an ad where a young woman talks up their food, then says, "How do I know all this? I'm the cook here. There's one of us in every KFC."
What are they trying to get across here? That they actually have a cook in every restaurant? Do other restaurants somehow cook their food without a cook? Even if they somehow do (and even running a microwave counts as cooking these days, so I can't see how), does KFC expect their audience to know this?
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A look at the tools used to shape our thoughts, and how they go wrong.
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